On the occasion of the highly anticipated reveal of the new Renault R4, the teams at Some Stuff had the privilege of designing an ambitious and creative setup, combining immersive web design with large-scale audiovisual content. This installation was unveiled at the 2024 Paris Motor Show, a flagship event in the automotive industry. Over 50 meters of LED screens were installed for the event, serving as the backdrop for a unique interactive experience. The virtual character RENO, the brand’s iconic avatar, came to life across the screens to interact with visitors in real time—creating a genuine emotional connection between the brand and its audience.